Tell me more about Total Affinity
Total Affinity is an affinity Partnerships consultancy that specialises in bringing businesses together to form strategic marketing alliances.
We have facilitated the creation of many significant partnership marketing relationships on behalf of our clients since we started in business in 1998. We have worked for/continue to work for organisations such as Thomas Cook, Reader’s Digest, The Royal Horticultural Society, Littlewoods, Avon Cosmetics and John Lewis
The knowledge, experience and contacts gained over many year’s means that Total Affinity can fast track a lot of the time consuming work that businesses undertake to partner with other organisations.
In many cases we have already established relationships with key personnel responsible for reviewing potential affinity partnerships. Our work has involved us in most major consumer sectors and we are constantly developing new contacts.
Our role is to offer advice and practical support on the key stages of recruiting suitable Affinity Partners, including:
- Product/Category selection
- Brand analysis and selection
- Key contact identification
- Proposition development
- Recruitment activity
- Contract negotiation